Hi Brendan,
The customCellForRowAtIndexPath method is only required for SCArrayOfItemsSection/SCArrayOfItemsModel descendants. For an SCObjectSection (SCObjectCell, etc.), custom cells are defined as part of its object's class definition. For an example of doing that, please check the contactDef class definition in the "Custom Cells App" (in ObjectBindingViewController.m).
This architecture allows you to have custom cells for both the SCArrayOfObjectsSection itself (via customCellForRowAtIndexPath), and for each of its detail views (via the class definition as mentioned above). Again, this is all demonstrated in the sample application (and will be in a video tutorial very soon!

).
Please tell me if you need any more help.